+91 9975050081   info@gipsinfotech.com
What is Digital Marketing- Complete Description and Application at GIPS Infotech

Digital Marketing

What is Digital Marketing?

Digital marketing is an umbrella term for the advertising of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital platform. Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, content writing, campaign marketing, and e-commerce marketing, social media marketing (SMM), social media optimization (SMO), e-mail direct marketing, display advertising are becoming more common in our advancing technology. In fact, digital marketing [ Digital Marketing Company in Pune Or Internet Marketing Company in Pune/Digital Marketing Services in Pune] now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback. Advertising has always been about linking with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.With digital marketing, you can see the accurate number of people who have viewed your website’s in real time. You can also see how many pages they visited, what device they were using, and where they came from.

A Digital Marketing service drives  more traffic to our website. It will help to reach more clients though our Digital Marketing services and also help to engage more customers. GIPS do all activity in Digital Marketing like Search Engine Optimization [SEO], Social Media Optimization [SMO], Search Engine Marketing[SEM], SMS Marketing, Email Marketing etc to improve visibility of your website in all Search Engines. GIPS  develop Digital strategy to get more ROI [Return of Investment]  to our clients and capable to achieve business goals.


GIPS Infotech provides following services in Digital Marketing

  • Search Engine Optimization [SEO]
  • Social Media optimization [SMO]
  • Search Engine Marketing [SEM]
  • Google Adwords
  • SMS Marketing
  • E-Mail Marketing
  • Website Development & Designing
  • Website Redesigning
  • Website maintenance
  • Mobile App Development
  • Landing Page Development
  • E-Commerce Website

Unlike most offline marketing efforts, digital marketing allows marketers to see exact results in real time. If you have ever put an advertisement  in a newspaper, you will know how difficult it is to guess how many people really flipped to that page and paid attention to your advertisement  . There is no reliable way to know if that advertisement  was responsible for any sales at all.On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts. Digital Marketing intellectually  helps you to prioritize which marketing platform to spend more or less time on, based on the number of people those channels are driving to your website. For example, if only 30% of your traffic is coming from organic search, you know that you probably need to spend some more time on SEO to increase that percentage.With offline marketing, it’s very difficult to notify how people are interacting with your brand before they have an interaction with a salesperson or make a purchase. With digital marketing, you can identify trends  and patterns  in people’s activities before they’ve reached the last stage in their buyer’s journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing channel.





401, 4th floor, Royal Avenue, above Pradeep sweets, Shivar Chowk, Pimple Saudagar
Contact : +91 9975050081
Website: http://gipsinfotech.com
Email: info@gipsinfotech.com

About GIPS

GIPS specialize in improving search rankings, and increasing leads for large and small businesses. We have the hard-working, talented team who are focused on deliver great results for our clients.